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DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising

Published September 24, 2026 · EFF Deeplinks

EFF reports that DraftKings is applying machine learning to its users' wagering histories in order to identify gamblers likely to lose money, then aiming promotional offers at them to bring them back to the platform. Critics warn this disproportionately affects people struggling with compulsive gambling. The piece argues that AI intensifies the data-hoarding incentives behind behavioral advertising, which EFF believes should be prohibited outright.

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