Data brokers

Developers: Beware of Ad Libraries that Betray Your Users’ Location Privacy

Published August 4, 2026 · EFF Deeplinks

An EFF investigation found that several mobile advertising SDKs used by app developers gather and share users' precise location by default on Android when location permissions are granted. That data can flow into ad ecosystems where location brokers resell it, and EFF notes such data has previously fueled immigration enforcement, surveillance tools, and the tracking of individuals like priests, organizers, and service members. The report singles out SDKs from InMobi, BidMachine, Verve, and Huawei for privacy-hostile defaults, financial incentives to keep sharing on, and confusing documentation.

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