Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. Tapad is an Experian-owned ad-tech identity graph. There is no direct opt-out link on this page instead you must open Tapad's full privacy notice and use the opt-out section within it; the page also points to the industry-wide NAI and DAA opt-out tools. Because these opt-outs are typically cookie/device-based, they can be lost if you clear cookies or switch browsers/devices, so re-check periodically.