BB Direct Is a Trusted Source For Direct Mail Marketing Mailing Lists, Email Marketing, And Database Enhancement. BB Direct is a broker of rented marketing data. To opt out, find the "Do Not Sell My Personal Information" link on their site (also referenced as a CPPA Compliance page) and submit the requested information; they say requests are handled in roughly 30 to 60 days. Because they broker data rented from other suppliers, your information may reappear through those upstream sources, so plan to re-check. Note: the page text does not give an exact opt-out URL, so the link above is an unverified best guess at their privacy page "" you may need to locate the opt-out link from their homepage footer, or call (866) 501-6273.