McDonald's collects app interactions, in-app search history, other actions, and shares some of this with third parties.
App interactions
Analytics, Advertising or marketing, Personalization
In-app search history
Analytics, Advertising or marketing
Name
App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Email address
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs
App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Address
App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Diagnostics
Analytics, Fraud prevention, security, and compliance
Other app performance data
Analytics, Fraud prevention, security, and compliance
Emails
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other in-app messages
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User payment info
App functionality, Fraud prevention, security, and compliance, Account management
Purchase history
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Device or other IDs
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
App interactions
Analytics, Advertising or marketing, Personalization
In-app search history
Analytics, Advertising or marketing
Address
App functionality, Fraud prevention, security, and compliance, Account management
Diagnostics
Analytics, Fraud prevention, security, and compliance
Other app performance data
Analytics, Fraud prevention, security, and compliance
User payment info
App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Device or other IDs
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management