H&M privacy label
H&M · Shopping · Android
Data last synced August 30, 2026
H&M collects app interactions, in-app search history, other user-generated content, and shares some of this with third parties.
✓ Shares with third parties✓ Encrypts data in transit✓ Supports deletion requests
Data collected
App interactions
Analytics, Advertising or marketing, Personalization
In-app search history
Analytics, Advertising or marketing, Personalization
Other user-generated content
App functionality, Analytics
Other actions
App functionality, Analytics, Advertising or marketing, Personalization
Name
App functionality, Fraud prevention, security, and compliance, Account management
Email address
App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs
App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Address
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number
App functionality, Advertising or marketing, Account management
Other info
App functionality, Analytics, Advertising or marketing, Personalization, Account management
Crash logs
Analytics
Diagnostics
Analytics
Approximate location
App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Photos
App functionality, Advertising or marketing, Personalization
Other in-app messages
App functionality, Analytics
User payment info
App functionality, Fraud prevention, security, and compliance, Account management
Purchase history
App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Device or other IDs
Advertising or marketing
Data shared
App interactions
Analytics, Advertising or marketing, Personalization
In-app search history
Advertising or marketing
Other actions
Advertising or marketing, Personalization
Name
App functionality, Fraud prevention, security, and compliance
Email address
Advertising or marketing, Personalization
User IDs
Analytics, Advertising or marketing, Personalization
Address
App functionality
Phone number
App functionality, Advertising or marketing
Approximate location
Analytics
Purchase history
Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Device or other IDs
Advertising or marketing
More shopping apps
About this data: sourced from Android's official privacy-label disclosures, last synced 2026-08-30. Third-party sharing claims are extracted from the developer's own privacy policy and are unverified.